Tracia Forrest
President

With nearly two decades of experience in the wine and spirits industry, Tracia Forrest brings unmatched insight, leadership and passion to Artisan Fine Wine and Spirits. A former Oklahoma City public school teacher and proud mother of three daughters, Tracia took an unexpected turn in her career when she stepped into the world of alcohol distribution as a Wine Sales Representative. What began as curiosity quickly became a calling.

After rising through senior roles at several respected distribution and wholesale companies, she founded Artisan in 2016 with a clear vision: to build a company centered on service, accessibility and authentic partnerships. What started in a converted mechanic shop has grown into a trusted name in the Oklahoma market—known for its carefully curated portfolio, knowledgeable team and dedication to helping every brand find its audience.

Tracia leads with both strategy and heart. She’s deeply involved in identifying emerging trends, supporting the hospitality sector with training and product knowledge and ensuring every Artisan partner experiences the highest level of service. Her understanding of the business comes not just from experience, but from a genuine love for the craft, the community, and the connections it creates.

Whether it’s a beautiful restaurant with a perfect wine pairing or a hole-in-the-wall bar with great tequila, Tracia embraces it all. But her favorite moments are the ones shared with her grown daughters—laughing, catching up and sipping spicy margaritas together.